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November 6, 2017

The CEO of Cambridge Analytica plans a book on its methods, and the US election

 Alexander Nix, the CEO of Cambridge Analytica (CA) plans to publish a book on his firm’s approach to online campaigning, and it’s role in the US election. In an exclusive interview with TechCrunch he says the book will “talk about our methodology and our approach to communications” in technical terms, and go into how the firm is using psychographics in its campaigns… Read More


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