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September 14, 2017

NYX Cosmetics, known for its ‘digital-first’ marketing strategy, launches an app called Makeup Crew

 NYX Cosmetics describes itself as a “digital-first” brand, eschewing traditional ad buys in favor of customer selfies it shares on social media. That strategy has paid off: though NYX is often described as a “cult beauty brand,” the LA-based company joined the big leagues in 2014 when it was acquired by L’Oreal for a reported $500M. Now NYX is releasing its own… Read More


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