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August 29, 2017

Google retires the Tango brand as its smartphone AR ambitions move wider

 I was recently looking at a slide in the pitch deck of an AR startup and there was a graph mapping the addressable markets of individual smartphone AR platforms by devices. When rounding to the hundredth of a percent, Google’s addressable market with Tango makes up 0.00% of the smartphone market.
That’s a bit of a problem when Apple is about to bring smartphone AR to hundreds of… Read More


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