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August 28, 2017

Fitbit is teaming with Adidas for a branded version of its Ionic smartwatch

 The Ionic needs to be a big product for Fitbit. Sure, the company’s CEO assured me that it’s not make or break, but after years of research and development and tens of millions in acquisitions, Fitbit needs a hit. The company’s hedging its bets a bit by bringing on third party launch partners like Starbucks and Pandora for its new app store, and is teaming up one key company… Read More


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