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Pekan Designs | Digital Agency for Innovative Web and App Design

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Pinterest taps former Athleta exec as first CMO

Andréa Mallard, the former chief marketing officer of the Gap -owned line of athleisure clothing Athleta, has joined Pinterest as its first-ever CMO. Overseeing Pinterest’s global marketing and creative teams, Mallard will report to the visual search company’s chief operating officer Francoise Brougher, who joined in February from payments company Square. Mallard previously spent four years as CMO […]

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China’s frenzy over League of Legends championship sheds light on esports growth

When China’s Invictus Gaming defeated European squad Fnatic in the League of Legends 2018 finals this past Saturday, China’s social media platforms became awash in ecstasy and pride. “It’s like winning an Olympic gold, a teenage dream come true,” writes one thirty-something audience of the competition on his WeChat feed. Many others share that sentiment. […]

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Inside VW, Mobileye’s deal to launch an autonomous ride-hailing service in Israel

In the world of autonomous vehicles, the news comes in repetitive short bursts with formulaic precision: Company X is launching a robotaxi fleet/test program in city Y by [insert date]. These announcements are promptly forgotten until the first self-driving vehicles are spotted, an accident occurs, or a new partner joins the test program. Rinse. repeat. The […]

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UK to probe fairness of personalized pricing practices in online retail

The UK government has announced an investigation into personalized pricing practices in online retail following growing concerns that vulnerable consumers are at risk of price discrimination through the use of ecommerce technologies that vary prices for products such as cars, holidays and household goods via the use of personal data points. The Competition Markets Authority (CMA) will […]

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